{"id":26,"date":"2026-06-03T16:47:28","date_gmt":"2026-06-03T21:47:28","guid":{"rendered":"https:\/\/hosting64289us-cp7037.wordpresstemporal.com\/selva\/firma\/"},"modified":"2026-07-11T17:18:03","modified_gmt":"2026-07-11T22:18:03","slug":"firma","status":"publish","type":"page","link":"https:\/\/selvaib.com\/en\/firma\/","title":{"rendered":"Who we are: an investment banking firm with Latin American roots"},"content":{"rendered":"<style>\n.entry-header,.page .entry-header,.entry-title,.page-header{display:none!important}\n.widget-area,.sidebar,#right-sidebar,#left-sidebar{display:none!important}\n.content-area{width:100%!important;max-width:100%!important;float:none!important}\n.site-content{display:block!important}\n.grid-container,.site-content 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.g4{grid-template-columns:1fr}}\n<\/style>\n<div class=\"sibx\">\n<section class=\"ph\">\n<div class=\"ph__bg\" style=\"background-image:url(https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-naturaleza-paramo.webp)\"><\/div>\n<div class=\"ph__ov\"><\/div>\n<div class=\"ph__in\">\n  <span class=\"kick rv\">The Firm<\/span><\/p>\n<h1 class=\"rv d1\">A <em>guide<\/em> judgment<br \/>in every capital decision<\/h1>\n<p class=\"lead rv d2\">Selva Investment Banking is a boutique investment bank that supports entrepreneurs and companies in the transactions that define their future: structuring, financing and closing with technical and financial judgment.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"sec\">\n<div class=\"wrap\">\n<div class=\"g2\">\n<div class=\"rv\">\n  <span class=\"kick\">Who we are<\/span><\/p>\n<h2 class=\"h2\">Where others see complexity,<br \/>we see a <em>path<\/em><\/h2>\n<p class=\"lead\" style=\"margin-top:22px\">The financial landscape is as dense as a jungle. Deciding when to sell, how to finance a project or at what value to raise capital demands knowing the terrain. That is our craft: to be the guide who has already walked the path.<\/p>\n<p class=\"muted\">We work as a boutique firm, with one-to-one dedication and complete confidentiality. No intermediaries, no generic formulas: every mandate is structured to fit the transaction and the entrepreneur leading it.<\/p>\n<\/p><\/div>\n<div class=\"media ar43 rv d2\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-retrato-principal.webp\" alt=\"Juan Camilo Serna, fundador de Selva Investment Banking\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec dark\">\n<div class=\"wrap\">\n<div class=\"g2 rev\">\n<div class=\"media ar34 rv\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-headshot.webp\" alt=\"Retrato de Juan Camilo Serna\"><\/div>\n<div class=\"rv d2\">\n  <span class=\"kick\">Founder<\/span><\/p>\n<h2 class=\"h2\">Juan Camilo Serna<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">More than eight years structuring international investment banking transactions. An uncommon combination: financial rigour and technical knowledge of the sectors where capital builds the future.<\/p>\n<ul class=\"creds\">\n<li>8+ years in international investment banking<\/li>\n<li>Experience at Forvis Mazars and Alpha Investment Banking<\/li>\n<li>Master's in Finance<\/li>\n<li>Master's in Renewable Energy<\/li>\n<li>Business Administration, with a minor in Philosophy<\/li>\n<\/ul>\n<div class=\"btns\"><a class=\"btn-ghost\" href=\"https:\/\/www.linkedin.com\/in\/juansernafinanzas\" target=\"_blank\" rel=\"noopener\">LinkedIn <span class=\"ar\">&rarr;<\/span><\/a><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec cream\">\n<div class=\"wrap\">\n<div class=\"center rv\" style=\"margin-bottom:clamp(40px,5vw,64px)\"><span class=\"kick\">Track record<\/span><\/p>\n<h2 class=\"h2\">Transactions that <em>close<\/em><\/h2>\n<\/div>\n<div class=\"g4\">\n<div class=\"metric center rv\">\n<div class=\"n\">USD&nbsp;140M<\/div>\n<div class=\"l\">Cross-border acquisition \u00b7 dairy sector<\/div>\n<\/div>\n<div class=\"metric center rv d1\">\n<div class=\"n\">USD&nbsp;135M<\/div>\n<div class=\"l\">Sale of a company \u00b7 M&amp;A<\/div>\n<\/div>\n<div class=\"metric center rv d2\">\n<div class=\"n\">USD&nbsp;20M<\/div>\n<div class=\"l\">Project finance \u00b7 solar + storage<\/div>\n<\/div>\n<div class=\"metric center rv d3\">\n<div class=\"n\">USD&nbsp;4M<\/div>\n<div class=\"l\">Interim financial close \u00b7 hospitality<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"sec\">\n<div class=\"wrap\">\n<div class=\"center rv\" style=\"margin-bottom:clamp(40px,5vw,64px)\"><span class=\"kick\">Why Selva<\/span><\/p>\n<h2 class=\"h2\">Three reasons to <em>trust us<\/em> the transaction<\/h2>\n<\/div>\n<div class=\"g3\">\n<div class=\"card rv\">\n<div class=\"num\">01<\/div>\n<h3>Dual judgment<\/h3>\n<p>We bring together the technical and the financial. We understand a solar park or an agribusiness development as well as its valuation model, and that changes the quality of every decision.<\/p>\n<\/div>\n<div class=\"card rv d1\">\n<div class=\"num\">02<\/div>\n<h3>Closeness and discretion<\/h3>\n<p>The founder leads every mandate. Confidential conversations, direct support and a relationship built on trust, not on volume.<\/p>\n<\/div>\n<div class=\"card rv d2\">\n<div class=\"num\">03<\/div>\n<h3>Real results<\/h3>\n<p>We do not sell theory. We close acquisitions, sales and project financings worth hundreds of millions of dollars in markets across the region.<\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"sec cream\">\n<div class=\"wrap\">\n<div class=\"center rv\" style=\"margin-bottom:clamp(40px,5vw,64px)\"><span class=\"kick\">How we work<\/span><\/p>\n<h2 class=\"h2\">From the idea to <em>closing<\/em><\/h2>\n<\/div>\n<div class=\"g4\">\n<div class=\"rv\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/07\/selva-diagnostico-modelo-planeacion.webp\" alt=\"Diagn\u00f3stico \u2014 modelo y planos de planeaci\u00f3n financiera\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">01<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Diagnosis<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We understand the business, the objective and the context before proposing a route.<\/p>\n<\/div>\n<div class=\"rv d1\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-estructuracion-proyectos.webp\" alt=\"Estructuraci\u00f3n\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">02<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Structuring<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We design the transaction, its valuation and the strategy to take it to market.<\/p>\n<\/div>\n<div class=\"rv d2\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/07\/selva-ejecucion-proyecto-entregado.webp\" alt=\"Ejecuci\u00f3n \u2014 proyecto entregado al atardecer\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">03<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Execution<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We negotiate with counterparties and investors to secure the best terms.<\/p>\n<\/div>\n<div class=\"rv d3\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-firma-cierre.webp\" alt=\"Cierre\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">04<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Closing<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We support the signing and the transition through to completing the transaction.<\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"sec olive\">\n<div class=\"wrap\">\n<div class=\"g2\">\n<div class=\"media arfull rv\"><img decoding=\"async\" style=\"object-position:50% 12%\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-campo-atardecer.webp\" alt=\"Prop\u00f3sito Selva\"><\/div>\n<div class=\"rv d2\">\n  <span class=\"kick\">Purpose<\/span><\/p>\n<h2 class=\"h2\">Capital in the service of a <em>legacy<\/em><\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">We believe in an abundance that endures. That is why we specialise in renewable energy, agribusiness and real estate: sectors where capital does not merely yield a return, it builds a country and a future.<\/p>\n<p style=\"color:rgba(227,224,212,.8)\">Supporting the energy transition and sustainable development is not a marketing stance; it is the conviction that guides the mandates we accept.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"ph\" style=\"min-height:clamp(380px,52vh,520px)\">\n<div class=\"ph__bg\" style=\"background-image:url(https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/selva-aerea-rio.webp)\"><\/div>\n<div class=\"ph__ov\" style=\"background:linear-gradient(0deg,rgba(18,26,17,.9),rgba(18,26,17,.55))\"><\/div>\n<div class=\"ph__in\" style=\"margin:0 auto;text-align:center;max-width:820px\">\n<h2 class=\"h2 rv\" style=\"color:#fff\">Let's talk about your next <em>transaction<\/em><\/h2>\n<p class=\"lead rv d1\" style=\"color:rgba(244,241,232,.85);margin:18px auto 0\">A confidential, no-obligation conversation with the person who will structure it.<\/p>\n<div class=\"btns rv d2\" style=\"justify-content:center\"><a class=\"btn\" href=\"\/en\/contacto\/\">Schedule a conversation <span class=\"ar\">&rarr;<\/span><\/a><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La Firma Un gu\u00eda expertoen cada decisi\u00f3n de capital Selva Investment Banking es una banca de inversi\u00f3n boutique que acompa\u00f1a a empresarios y compa\u00f1\u00edas en las operaciones que definen su futuro: estructurar, financiar y cerrar con criterio t\u00e9cnico y financiero. Qui\u00e9nes somos Donde otros ven complejidad,nosotros trazamos el camino El panorama financiero es denso como &#8230; <a title=\"Who we are: an investment banking firm with Latin American roots\" class=\"read-more\" href=\"https:\/\/selvaib.com\/en\/firma\/\" aria-label=\"Read more about Qui\u00e9nes somos: una firma de banca de inversi\u00f3n con ra\u00edces latinoamericanas\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Firma | Banca de Inversi\u00f3n Independiente | Selva IB<\/title>\n<meta name=\"description\" content=\"Conoce a Selva Investment Banking: equipo, filosof\u00eda y compromiso. 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