{"id":26,"date":"2026-06-03T16:47:28","date_gmt":"2026-06-03T21:47:28","guid":{"rendered":"https:\/\/hosting64289us-cp7037.wordpresstemporal.com\/selva\/firma\/"},"modified":"2026-09-02T05:31:41","modified_gmt":"2026-09-02T10:31:41","slug":"firma","status":"publish","type":"page","link":"https:\/\/selvaib.com\/en\/firma\/","title":{"rendered":"Who we are: an investment banking firm with Latin American roots"},"content":{"rendered":"<style>\n.entry-header,.page .entry-header,.entry-title,.page-header{display:none!important}\n.widget-area,.sidebar,#right-sidebar,#left-sidebar{display:none!important}\n.content-area{width:100%!important;max-width:100%!important;float:none!important}\n.site-content{display:block!important}\n.grid-container,.site-content 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.g4{grid-template-columns:1fr}}\n<\/style>\n<div class=\"sibx\">\n<section class=\"ph\">\n<div class=\"ph__bg\" style=\"background-image:url(https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-agro-campo.webp);background-position:20% 8%\"><\/div>\n<div class=\"ph__ov\"><\/div>\n<div class=\"ph__in\">\n  <span class=\"kick rv\">The Firm<\/span><\/p>\n<h1 class=\"rv d1\">A <em>guide<\/em> judgment<br \/>in every capital decision<\/h1>\n<p class=\"lead rv d2\">Selva Investment Banking is a boutique investment bank that supports entrepreneurs and companies in the transactions that define their future: structuring, financing and closing with technical and financial judgment.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"sec\">\n<div class=\"wrap\">\n<div class=\"g2\" style=\"grid-template-columns:1fr;max-width:860px;margin:0 auto\">\n<div class=\"rv\">\n  <span class=\"kick\">Who we are<\/span><\/p>\n<h2 class=\"h2\">Where others see complexity,<br \/>we see a <em>path<\/em><\/h2>\n<p class=\"lead\" style=\"margin-top:22px\">The financial landscape is as dense as a jungle. Deciding when to sell, how to finance a project or at what value to raise capital demands knowing the terrain. That is our craft: to be the guide who has already walked the path.<\/p>\n<p class=\"muted\">We work as a boutique firm, with one-to-one dedication and complete confidentiality. No intermediaries, no generic formulas: every mandate is structured to fit the transaction and the entrepreneur leading it.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec dark\">\n<div class=\"wrap\">\n<div class=\"g2 rev\">\n<div class=\"media ar34 rv\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-headshot.webp\" alt=\"Retrato de Juan Camilo Serna\"><\/div>\n<div class=\"rv d2\">\n  <span class=\"kick\">Founder<\/span><\/p>\n<h2 class=\"h2\">Juan Camilo Serna<\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">More than eight years structuring international investment banking transactions. An uncommon combination: financial rigour and technical knowledge of the sectors where capital builds the future.<\/p>\n<ul class=\"creds\">\n<li>8+ years in international investment banking<\/li>\n<li>Experience at Forvis Mazars and Alpha Investment Banking<\/li>\n<li>Master's in Finance<\/li>\n<li>Master's in Renewable Energy<\/li>\n<li>Business Administration, with a minor in Philosophy<\/li>\n<\/ul>\n<div class=\"btns\"><a class=\"btn-ghost\" href=\"https:\/\/www.linkedin.com\/in\/juansernafinanzas\" target=\"_blank\" rel=\"noopener\">LinkedIn <span class=\"ar\">&rarr;<\/span><\/a><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<style id=\"selva-video-css\">.sib-videosec{padding:clamp(60px,7vw,110px) 22px;background:#fff}\n.sib-videosec--cream{background:#F6F3EA}\n.sib-videosec--oscuro{background:#1F2B21}\n.sib-videowrap{max-width:1060px;margin:0 auto}\n.sib-videohead{max-width:720px;margin:0 auto clamp(26px,3.2vw,42px);text-align:center}\n.sib-videokicker{font-family:'Cinzel',serif;font-size:12px;font-weight:600;letter-spacing:.30em;text-transform:uppercase;color:#BB7526;margin:0 0 14px}\n.sib-videosec--oscuro .sib-videokicker{color:#D8C39A}\n.sib-videotitle{font-family:'Cinzel',serif;font-weight:600;line-height:1.16;font-size:clamp(25px,3vw,38px);color:#23271C;margin:0 0 14px}\n.sib-videosec--oscuro .sib-videotitle{color:#F4F1E8}\n.sib-videolead{font-family:'Montserrat',sans-serif;font-size:clamp(15px,1.1vw,17px);line-height:1.75;color:#4A5045;margin:0}\n.sib-videosec--oscuro .sib-videolead{color:rgba(244,241,232,.86)}\n.sib-video{position:relative;margin:0;aspect-ratio:16\/9;overflow:hidden;background:#11150F;box-shadow:0 34px 64px -34px rgba(20,28,18,.55)}\n.sib-video__btn{display:block;width:100%;height:100%;padding:0;margin:0;border:0;background:none;cursor:pointer;position:relative;color:#fff}\n.sib-video__btn:focus-visible{outline:2px solid #BB7526;outline-offset:3px}\n.sib-video__img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .9s cubic-bezier(.2,.7,.2,1)}\n.sib-video__btn:hover .sib-video__img{transform:scale(1.025)}\n.sib-video__scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,20,13,.10) 0%,rgba(15,20,13,.05) 45%,rgba(15,20,13,.55) 100%)}\n.sib-video__play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:88px;height:88px;border-radius:50%;border:1px solid rgba(255,255,255,.55);background:rgba(18,26,20,.34);display:flex;align-items:center;justify-content:center;transition:background .35s ease,border-color .35s ease,transform .35s cubic-bezier(.2,.7,.2,1)}\n.sib-video__play svg{margin-left:4px}\n.sib-video__btn:hover .sib-video__play{background:#BB7526;border-color:#BB7526;transform:translate(-50%,-50%) scale(1.06)}\n.sib-video__meta{position:absolute;left:0;right:0;bottom:0;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:20px 22px;font-family:'Montserrat',sans-serif}\n.sib-video__name{font-size:13px;letter-spacing:.10em;text-transform:uppercase;color:rgba(255,255,255,.92)}\n.sib-video__dur{font-size:12px;letter-spacing:.06em;color:rgba(255,255,255,.92);border:1px solid rgba(255,255,255,.45);padding:4px 10px;white-space:nowrap}\n.sib-video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}\n.sib-videowrap .sib-video__note{font-family:'Montserrat',sans-serif;font-size:13px;line-height:1.7;color:#6B6A5C;text-align:center;margin:18px auto 0 auto;max-width:620px;padding:0}\n.sib-videosec--oscuro .sib-video__note{color:rgba(244,241,232,.62)}\n@media (max-width:600px){.sib-videosec{padding:52px 18px}.sib-video__play{width:62px;height:62px}.sib-video__play svg{width:20px;height:20px}.sib-video__meta{padding:14px 15px}.sib-video__name{font-size:10px;letter-spacing:.08em}.sib-video__dur{font-size:10px;padding:3px 8px}}\n@media (prefers-reduced-motion:reduce){.sib-video__img,.sib-video__play{transition:none}}<\/style><section class=\"sib-videosec sib-videosec--claro\"><div class=\"sib-videowrap\"><div class=\"sib-videohead\"><p class=\"sib-videokicker\">In his own words<\/p><h2 class=\"sib-videotitle\">Why Selva exists<\/h2><p class=\"sib-videolead\">Five minutes with Juan Camilo Serna: what an investment bank does, the two transactions that best explain the work, and the reason he founded the firm.<\/p><\/div><figure class=\"sib-video\" data-yt=\"WiecJcYIaaQ\" data-title=\"Por qu\u00e9 existe Selva\"><button class=\"sib-video__btn\" type=\"button\" aria-label=\"Play the video: Why Selva exists\"><img width=\"1600\" height=\"900\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3.webp\" class=\"sib-video__img\" alt=\"Portada del video: as\u00ed se financia un proyecto de energ\u00eda\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"auto\" sizes=\"auto, (max-width: 1100px) 100vw, 1040px\" srcset=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3.webp 1600w, https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3-300x169.webp 300w, https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3-1024x576.webp 1024w, https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3-768x432.webp 768w, https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3-1536x864.webp 1536w, https:\/\/selvaib.com\/wp-content\/uploads\/2026\/09\/selva-video-banca-de-inversion-portada-v3-18x10.webp 18w\" \/><span class=\"sib-video__scrim\" aria-hidden=\"true\"><\/span><span class=\"sib-video__play\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\" width=\"26\" height=\"26\" fill=\"currentColor\" focusable=\"false\"><path d=\"M8 5.2v13.6L19 12z\"><\/path><\/svg><\/span><span class=\"sib-video__meta\" aria-hidden=\"true\"><span class=\"sib-video__name\"> <\/span><span class=\"sib-video__dur\">5:35<\/span><\/span><\/button><\/figure><\/div><\/section>\n<section class=\"sec cream\">\n<div class=\"wrap\">\n<div class=\"center rv\" style=\"margin-bottom:clamp(40px,5vw,64px)\"><span class=\"kick\">Track record<\/span><\/p>\n<h2 class=\"h2\">Transactions that <em>close<\/em><\/h2>\n<\/div>\n<div class=\"g4\">\n<div class=\"metric center rv\">\n<div class=\"n\">USD&nbsp;140M<\/div>\n<div class=\"l\">Cross-border acquisition \u00b7 dairy sector<\/div>\n<\/div>\n<div class=\"metric center rv d1\">\n<div class=\"n\">USD&nbsp;135M<\/div>\n<div class=\"l\">Sale of a company \u00b7 M&amp;A<\/div>\n<\/div>\n<div class=\"metric center rv d2\">\n<div class=\"n\">USD&nbsp;20M<\/div>\n<div class=\"l\">Project finance \u00b7 solar + storage<\/div>\n<\/div>\n<div class=\"metric center rv d3\">\n<div class=\"n\">USD&nbsp;4M<\/div>\n<div class=\"l\">Interim financial close \u00b7 hospitality<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"sec\">\n<div class=\"wrap\">\n<div class=\"center rv\" style=\"margin-bottom:clamp(40px,5vw,64px)\"><span class=\"kick\">Why Selva<\/span><\/p>\n<h2 class=\"h2\">Three reasons to <em>trust us<\/em> the transaction<\/h2>\n<\/div>\n<div class=\"g3\">\n<div class=\"card rv\">\n<div class=\"num\">01<\/div>\n<h3>Dual judgment<\/h3>\n<p>We bring together the technical and the financial. We understand a solar park or an agribusiness development as well as its valuation model, and that changes the quality of every decision.<\/p>\n<\/div>\n<div class=\"card rv d1\">\n<div class=\"num\">02<\/div>\n<h3>Closeness and discretion<\/h3>\n<p>The founder leads every mandate. Confidential conversations, direct support and a relationship built on trust, not on volume.<\/p>\n<\/div>\n<div class=\"card rv d2\">\n<div class=\"num\">03<\/div>\n<h3>Real results<\/h3>\n<p>We do not sell theory. We close acquisitions, sales and project financings worth hundreds of millions of dollars in markets across the region.<\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"sec cream\">\n<div class=\"wrap\">\n<div class=\"center rv\" style=\"margin-bottom:clamp(40px,5vw,64px)\"><span class=\"kick\">How we work<\/span><\/p>\n<h2 class=\"h2\">From the idea to <em>closing<\/em><\/h2>\n<\/div>\n<div class=\"g4\">\n<div class=\"rv\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/07\/selva-diagnostico-modelo-planeacion.webp\" alt=\"Diagn\u00f3stico \u2014 modelo y planos de planeaci\u00f3n financiera\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">01<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Diagnosis<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We understand the business, the objective and the context before proposing a route.<\/p>\n<\/div>\n<div class=\"rv d1\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-estructuracion-proyectos.webp\" alt=\"Estructuraci\u00f3n\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">02<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Structuring<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We design the transaction, its valuation and the strategy to take it to market.<\/p>\n<\/div>\n<div class=\"rv d2\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/07\/selva-ejecucion-proyecto-entregado.webp\" alt=\"Ejecuci\u00f3n \u2014 proyecto entregado al atardecer\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">03<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Execution<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We negotiate with counterparties and investors to secure the best terms.<\/p>\n<\/div>\n<div class=\"rv d3\">\n<div class=\"media ar43\" style=\"margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-firma-cierre.webp\" alt=\"Cierre\"><\/div>\n<div style=\"font-family:'Bodoni Moda',serif;font-style:italic;color:var(--oc);font-size:18px\">04<\/div>\n<h3 style=\"font-size:19px;margin:8px 0\">Closing<\/h3>\n<p class=\"muted\" style=\"font-size:14px;margin:0\">We support the signing and the transition through to completing the transaction.<\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"sec olive\">\n<div class=\"wrap\">\n<div class=\"g2\">\n<div class=\"media arfull rv\"><img decoding=\"async\" style=\"object-position:50% 12%\" src=\"https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/juan-camilo-serna-campo-atardecer.webp\" alt=\"Prop\u00f3sito Selva\"><\/div>\n<div class=\"rv d2\">\n  <span class=\"kick\">Purpose<\/span><\/p>\n<h2 class=\"h2\">Capital in the service of a <em>legacy<\/em><\/h2>\n<p class=\"lead\" style=\"margin-top:20px\">We believe in an abundance that endures. That is why we specialise in renewable energy, agribusiness and real estate: sectors where capital does not merely yield a return, it builds a country and a future.<\/p>\n<p style=\"color:rgba(227,224,212,.8)\">Supporting the energy transition and sustainable development is not a marketing stance; it is the conviction that guides the mandates we accept.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"ph\" style=\"min-height:clamp(380px,52vh,520px)\">\n<div class=\"ph__bg\" style=\"background-image:url(https:\/\/selvaib.com\/wp-content\/uploads\/2026\/06\/selva-aerea-rio.webp)\"><\/div>\n<div class=\"ph__ov\" style=\"background:linear-gradient(0deg,rgba(18,26,17,.9),rgba(18,26,17,.55))\"><\/div>\n<div class=\"ph__in\" style=\"margin:0 auto;text-align:center;max-width:820px\">\n<h2 class=\"h2 rv\" style=\"color:#fff\">Let's talk about your next <em>transaction<\/em><\/h2>\n<p class=\"lead rv d1\" style=\"color:rgba(244,241,232,.85);margin:18px auto 0\">A confidential, no-obligation conversation with the person who will structure it.<\/p>\n<div class=\"btns rv d2\" style=\"justify-content:center\"><a class=\"btn\" href=\"\/en\/contacto\/\">Schedule a conversation <span class=\"ar\">&rarr;<\/span><\/a><a class=\"sib-wa-btn sib-wa-btn--ghost\" href=\"https:\/\/wa.me\/573023937800?text=Hello%2C%20I%20am%20writing%20from%20the%20Selva%20website.%20I%20would%20like%20to%20discuss%20a%20project.\" target=\"_blank\" rel=\"noopener nofollow\" data-no-translation><svg class=\"sib-wa-ico\" width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"currentColor\" d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.149-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51a12.8 12.8 0 0 0-.57-.01c-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.872.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 0 1-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 0 1-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884a9.82 9.82 0 0 1 6.988 2.896 9.825 9.825 0 0 1 2.893 6.994c-.003 5.45-4.437 9.885-9.885 9.885m8.413-18.297A11.815 11.815 0 0 0 12.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 0 0 5.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 0 0-3.48-8.413Z\"\/><\/svg><span>Message us on WhatsApp<\/span><\/a><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La Firma Un gu\u00eda expertoen cada decisi\u00f3n de capital Selva Investment Banking es una banca de inversi\u00f3n boutique que acompa\u00f1a a empresarios y compa\u00f1\u00edas en las operaciones que definen su futuro: estructurar, financiar y cerrar con criterio t\u00e9cnico y financiero. Qui\u00e9nes somos Donde otros ven complejidad,nosotros trazamos el camino El panorama financiero es denso como &#8230; <a title=\"Who we are: an investment banking firm with Latin American roots\" class=\"read-more\" href=\"https:\/\/selvaib.com\/en\/firma\/\" aria-label=\"Read more about Qui\u00e9nes somos: una firma de banca de inversi\u00f3n con ra\u00edces latinoamericanas\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Firma | Banca de Inversi\u00f3n Independiente | Selva IB<\/title>\n<meta name=\"description\" content=\"Conoce a Selva Investment Banking: equipo, filosof\u00eda y compromiso. 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